Recent Work
Our Clients
Insight-led.
Strategy-driven.
FerebeeLane is an insight-driven communications agency that helps connoisseur brands connect with discerning consumers. Our multi-disciplined team works in a variety of industries to solve complex challenges, drive strategic action and create significant value. Blending emotion and intelligence, we invite real engagement, inform relevant consideration, and inspire memorable, meaningful and significant action.
From heirloom-quality furniture and cookware to innovative appliances and remarkable travel, connoisseur brands are the well-designed, well-crafted goods, services and experiences that stand out from the commodities that clutter virtually every industry. We collaborate with clients in various categories to help them communicate story and significance in a way that attracts and engages the most discerning consumers.
our services
Strategy
Traditional
Digital
Motion
Social Media
Public Relations
Environmental
Media
At a glance
Three Fast Facts About FL
01
We’re in Greenville, SC, the Center of the New South.
Around here, ‘artisanal’ isn’t just a buzzword. It’s a business strategy.
Best Small Cities in the US, 2019 (Condé Nast)
Best Places to Live, 2019 (Money Magazine)
Top 25 places to Live (U.S News & World Report)
#3 Top Food City in America (People)
02
We’re into long-term relationships.
Some of our largest and longest engagements are 10+ years (vs. industry average of 28 mos).
Blackberry Farm, Le Creuset and BMW have worked with FL for an average of 12.2 years.
Current industry average for client-agency relationships is approximately 2.7 years.
03
We create loyalty for our clients—and our agency.
86% of FL clients who move on to a new opportunity engage us in their new role.
We know consumer commitment and loyalty is one of the clearest indicators of brand value.
Similarly, we count client loyalty and tenure as one of the truest indicators of agency success.
Leadership
Matt Ferebee
Co-Founder, Chief Creative Officer
Josh Lane
Co-Founder, Chief Operating Officer
Leslie Hollis
Controller
Matt Gaymon
Director of Client Services
Katie Driggs
Director of Media
Chris Bradley
Associate Creative Director, Motion
Have a problem?
Have an idea?
Have a story to tell?
Have a brand to launch?
Have a problem? Have an idea? Have a story to tell? Have a brand to launch?
Let’s talk.
Office
3 North Laurens St.
Greenville, SC 29601
+1 864 370 9692
New Business
Josh Lane
josh.lane @ ferebeelane.com