Leadership
Director of Media
Katie Driggs
A Rochester, NY native with a BS in Marketing from the State University of New York at Oswego, Katie brings more than just deep media experience to FerebeeLane: she brings curiosity, creativity, a cool head and invaluable relationships throughout the industry.
In her role evaluating, planning and purchasing media (including radio, TV, OOH, B2B and consumer print, paid search, paid social, digital banners and video, native and custom branded content and influencer media programs), Katie has earned the esteem of sales reps and mastered market-by-market nuances of consumers near and far. Her passion for all platforms and deep personal connections are critical in a world where the media landscape is constantly changing.
Prior to joining FerebeeLane, Katie achieved record media results within national firms like Erwin-Penland and Trilia Media (a division of Hill Holliday). During her more than 15 years in the industry, she has planned and placed media with top-tier brands including TUMI, Califia Farms, Bi-Lo, Greenville Drive, Doctors Care, Lennar Homes SE, Texas Steakhouse, Planet Fitness, Verizon Wireless and Pilot Flying J. Outside of the office, Katie enjoys hiking, kayaking and the beautiful South Carolina sunshine with her husband, two daughters and Great Dane.